Three companies. One name.
Our company history has led to us operating in different markets not only with different companies, but also under different brand names. Of course, the business differs depending on regional requirements and regulations. But our service is essentially the same everywhere: We develop and implement individual, well thought-out and long-term solutions for stationary traffic – or in short: car parks with vision.
Even for our target groups – (potential) clients on the one hand, (potential) employees on the other – borders do not play a decisive role. In order to strengthen our presence across the board, we have therefore decided to operate under a standardised, globally functioning name. Whether HIB Huber Integral Bau or Huber Car Park Systems, whether Germany, the UK or the Netherlands: we are now all Huber Parking.
From a single source. And one head.
This means that we are finally becoming on the outside what we have always been on the inside: three companies that, like a service provider, think from the same mould and deliver from a single source. In this way, we are moving even closer together internally, can pool expertise and resources even more effectively – and can provide even more integrated advice externally and deliver our services even more efficiently. We remain absolutely true to our core competence, because it provides us with the most significant differentiation potential: we only do car parks, but we do everything to do with car parks.
This is less trivial than it sounds at first glance. This is because the car park “product” is currently exposed to many different, sometimes conflicting requirements. Urban centres are growing, and users are developing different demands and needs for their mobility. Car parks are becoming interfaces within newly emerging mobility concepts, in which they should be able to ensure the smoothest possible transition between different forms of mobility and offer users additional added value. On the one hand.
On the other hand, these concepts are still in their infancy and new catalogues of requirements and specifications have not yet been defined. And clients need valid plans with controllable timescales and costs. The multi-storey car park is caught between the poles of digitality, sustainability, attractiveness and efficiency. Ultimately, the decisive factor is that a project is realised and operated cost-effectively in the here and now – and at the same time planned in such a way that it remains relevant for the future and thus retains its value in the long term. This only really works effectively if the specific requirements are validated and a solution is developed that really takes them seriously. “One fits all” does not do justice to this in the vast majority of cases.
Huber Parking operates in precisely this area of tension. And with people who are passionate about helping to shape the mobility of tomorrow today and therefore never stand still, but always want to think ahead and develop themselves and the industry further. We call this: Advantage through experts. And our success proves us right: we have conceived, designed and realised more than 300 multi-storey car parks over the past 30 years. And these were and are almost all projects that – each in its own way – are characterised by something special: always tailored to the respective spatial context and the individual requirements on site.
One name. One brand.
As an integrated and high-performance service provider, we not only operate under a common name, but also as a strong brand for all challenges relating to car parks. We all know that: The world is changing and so are the demands placed on our profession. And we have always seen change as an opportunity to build on our strengths and position ourselves with an even higher profile: We always want to be one step ahead. That’s why we held intensive workshops together to work out how we can position ourselves even more clearly and sharpen our self-image:
Progress
We are always open to anything that moves us forward. We monitor new trends, integrate new processes and develop new materials. We seek dialogue and work with research institutions, start-ups and specialists, depending on the topic. Always with the aim of maximising the potential for all concerned.
Trust
We keep an eye on everything: suppliers, trades, to-dos. We can guarantee adherence to deadlines and high quality, not least thanks to our stable partnerships with metal, energy and other companies. We work in partnership with our clients throughout their projects, always focusing on the sustainable success of all parties involved.
Added value
Of course, we know our way around a box: maximum standard, maximum efficiency. But we are really good at developing tailor-made solutions for special challenges. Then we question the given until we have a better approach. This is how we set standards – time and time again.
One brand. One design.
In order to be perceived as an integrated, strong brand, we have also developed our brand design into an image that reflects our sharpened brand identity. The central element is the sender: where we previously operated with two logos, we will use one in future. The use of colours is more balanced, the font more distinctive, the icons and imagery more typical. This makes the visual world even more precise, clear and modern. Just like us: Huber Parking.
In the course of this, we have relaunched our website. Here too, where we previously had two presences with different web addresses, senders and designs, we now have one integrated presence. And it offers far more information: on future-relevant topics such as digitality or sustainability as well as on success-critical competences or references. Click through and discover the Huber Parking universe.
